{"id":6166,"date":"2025-12-04T18:46:43","date_gmt":"2025-12-04T17:46:43","guid":{"rendered":"https:\/\/diegoantonanzas.com\/customer-experience-course-crm-ux\/"},"modified":"2026-06-22T10:50:29","modified_gmt":"2026-06-22T08:50:29","slug":"customer-experience-course-crm-ux","status":"publish","type":"page","link":"https:\/\/diegoantonanzas.com\/en\/customer-experience-course-crm-ux\/","title":{"rendered":"Customer Experience Course CRM UX"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<div id=\"cc-root\">\n<p><!-- HERO --><\/p>\n<div class=\"cc-hero\" style=\"background-image:url('https:\/\/diegoantonanzas.com\/wp-content\/uploads\/2025\/12\/experiencia-de-cliente-y-CRM.jpg');background-position:center center;align-items:center;padding-top:80px;\">\n<div class=\"cc-hero-in\" style=\"padding-top:80px;padding-bottom:80px;align-items:center;grid-template-columns:1fr;max-width:900px;text-align:center;\">\n<div>\n<p class=\"cc-lbl\">Business Training<\/p>\n<h1 class=\"cc-ey\" style=\"font-size:clamp(2rem,4.5vw,3.8rem)\">Training to Elevate Customer Experience, CRM and UX in Companies<\/h1>\n<p class=\"cc-hero-sub\">A practical programme to stop competing on price and start competing on trust, connection and loyalty.<\/p>\n<div class=\"cc-hero-btns\">\n        <a href=\"https:\/\/diegoantonanzas.com\/en\/contact-form\/\" class=\"cc-bp\">Request Information<\/a><br \/>\n        <a href=\"#cc-temario\" class=\"cc-bs\">View Programme<\/a>\n      <\/div><\/div><\/div>\n<\/div>\n<p><!-- PARA QUI\u00c9N --><\/p>\n<section class=\"cc-para\">\n<div style=\"max-width:1100px;margin:0 auto;padding:3rem 1.5rem;\">\n<p class=\"cc-lbl\">Target Audience<\/p>\n<h2 class=\"cc-h2\">Who is this course for?<\/h2>\n<p class=\"cc-txt\">Today, products no longer differentiate. Customers compare in seconds, switch providers with ease, and demand coherent, personalized, and memorable experiences. In this context, customer experience, CRM, and UX have become the three pillars of sustainable growth.<\/p>\n<p class=\"cc-txt\">This course is designed for companies that want to stop competing on price and start competing on trust, connection, loyalty, and recommendation. A fully practical programme aimed at:<\/p>\n<ul class=\"cc-list\">\n<li>Professional services companies<\/li>\n<li>Clinics, medical and health centres<\/li>\n<li>Commerce, retail, hospitality and restaurants<\/li>\n<li>Commercial and customer service teams<\/li>\n<li>Executives looking to differentiate their brand through experience<\/li>\n<\/ul>\n<p class=\"cc-lbl\">Learning Objectives<\/p>\n<h2 class=\"cc-h2\">What will participants learn?<\/h2>\n<p class=\"cc-txt\">This 8-hour training programme helps leaders and teams acquire concrete tools from day one:<\/p>\n<div class=\"cc-beneficios\">\n<div class=\"cc-beneficio\">\n<p class=\"cc-beneficio-tit\">Customer experience<\/p>\n<p class=\"cc-beneficio-txt\">Understand what customer experience really is and why it directly impacts sales, reputation and profitability.<\/p>\n<\/div>\n<div class=\"cc-beneficio\">\n<p class=\"cc-beneficio-tit\">Empathic communication<\/p>\n<p class=\"cc-beneficio-txt\">Learn to communicate in a way that builds trust and connection from the very first contact, reducing friction.<\/p>\n<\/div>\n<div class=\"cc-beneficio\">\n<p class=\"cc-beneficio-tit\">Customer Journey &amp; UX<\/p>\n<p class=\"cc-beneficio-txt\">Design and optimise the complete Customer Journey, applying ethical persuasion techniques to increase conversion and loyalty.<\/p>\n<\/div>\n<div class=\"cc-beneficio\">\n<p class=\"cc-beneficio-tit\">CRM as strategy<\/p>\n<p class=\"cc-beneficio-txt\">Integrate CRM not as software, but as a real customer relationship strategy: know them better, anticipate needs, improve loyalty.<\/p>\n<\/div>\n<div class=\"cc-beneficio\">\n<p class=\"cc-beneficio-tit\">Emotional management<\/p>\n<p class=\"cc-beneficio-txt\">Transform complaints, tensions and mistakes into loyalty opportunities through effective emotional management.<\/p>\n<\/div>\n<div class=\"cc-beneficio\">\n<p class=\"cc-beneficio-tit\">Loyalty and ambassadors<\/p>\n<p class=\"cc-beneficio-txt\">Apply ethical persuasion techniques to convert customers into brand ambassadors and align the team around a real experience culture.<\/p>\n<\/div><\/div><\/div>\n<\/section>\n<p><!-- TEMARIO --><\/p>\n<section class=\"cc-temario\">\n<div class=\"cc-temario-in\">\n<div class=\"cc-temario-hd\">\n<p class=\"cc-lbl\" style=\"color:#c8893a\">Course content<\/p>\n<h2 class=\"cc-h2\">Training programme for an 8-hour course<\/h2>\n<p class=\"cc-txt\" style=\"color:rgba(255,255,255,0.6);text-align:center;\">This programme helps participants acquire practical and actionable tools from day one.<\/p>\n<\/p><\/div>\n<div class=\"cc-temas-grid\">\n<div class=\"cc-tema\">\n          <span class=\"cc-tema-num\">01<\/span><\/p>\n<h3 class=\"cc-tema-tit\">Why Customer Experience is the True Competitive Advantage<\/h3>\n<ul class=\"cc-tema-items\">\n<li>Quality is no longer valued \u2014 it is expected<\/li>\n<li>Impact on purchase decisions and repeat business<\/li>\n<li>Brand recommendation and reputation<\/li>\n<li>Mid and long-term profitability<\/li>\n<\/ul><\/div>\n<div class=\"cc-tema\">\n          <span class=\"cc-tema-num\">02<\/span><\/p>\n<h3 class=\"cc-tema-tit\">Empathic Communication to Win and Retain Customers<\/h3>\n<ul class=\"cc-tema-items\">\n<li>Building trust from the first contact<\/li>\n<li>Reducing friction in communication<\/li>\n<li>Active listening techniques<\/li>\n<li>Adapting to different customer profiles<\/li>\n<\/ul><\/div>\n<div class=\"cc-tema\">\n          <span class=\"cc-tema-num\">03<\/span><\/p>\n<h3 class=\"cc-tema-tit\">Customer Journey Design and User Experience (UX)<\/h3>\n<ul class=\"cc-tema-items\">\n<li>Mapping touchpoints: digital, phone, meetings<\/li>\n<li>Detecting value leaks<\/li>\n<li>Digital and in-person UX<\/li>\n<li>Real improvement opportunities in the journey<\/li>\n<\/ul><\/div>\n<div class=\"cc-tema\">\n          <span class=\"cc-tema-num\">04<\/span><\/p>\n<h3 class=\"cc-tema-tit\">CRM as a Key Tool for Customer Experience<\/h3>\n<ul class=\"cc-tema-items\">\n<li>Getting to know the customer better with data<\/li>\n<li>Anticipating needs and automating follow-ups<\/li>\n<li>Improving commercial relationships<\/li>\n<li>CRM as a strategy, not just software<\/li>\n<\/ul><\/div>\n<div class=\"cc-tema\">\n          <span class=\"cc-tema-num\">05<\/span><\/p>\n<h3 class=\"cc-tema-tit\">Emotional Management with Customers<\/h3>\n<ul class=\"cc-tema-items\">\n<li>Handling complaints and tense moments<\/li>\n<li>Recovering dissatisfied customers<\/li>\n<li>Turning mistakes into opportunities<\/li>\n<li>Emotional management as a loyalty lever<\/li>\n<\/ul><\/div>\n<div class=\"cc-tema\">\n          <span class=\"cc-tema-num\">06<\/span><\/p>\n<h3 class=\"cc-tema-tit\">Persuasion, Loyalty and Immediate Action Plan<\/h3>\n<ul class=\"cc-tema-items\">\n<li>Ethical persuasion and repeat purchase<\/li>\n<li>Recommendation and brand ambassadors<\/li>\n<li>Immediate personal action plan for each participant<\/li>\n<li>Without action, there is no transformation<\/li>\n<\/ul><\/div><\/div><\/div>\n<\/section>\n<p><!-- CITA --><\/p>\n<section class=\"cc-cita\">\n<p class=\"cc-cita-t\">&#8220;The companies I have worked with have notably improved the satisfaction, loyalty and recommendation of their customers.&#8221;<\/p>\n<p class=\"cc-cita-a\">DIEGO ANTO\u00d1ANZAS<\/p>\n<\/section>\n<p><!-- FORMADOR --><\/p>\n<section class=\"cc-formador\">\n<div class=\"cc-formador-in\">\n<div class=\"cc-photo\">\n      <img decoding=\"async\" src=\"https:\/\/diegoantonanzas.com\/wp-content\/uploads\/2025\/04\/Diego-Antonanzas-5-scaled.jpg\" alt=\"Diego Anto\u00f1anzas trainer customer experience CRM\" loading=\"lazy\" \/>\n    <\/div>\n<div>\n<p class=\"cc-lbl\">The Trainer<\/p>\n<h2 class=\"cc-h2\">Why Diego Anto\u00f1anzas?<\/h2>\n<p class=\"cc-txt\">Diego Anto\u00f1anzas is the ideal trainer for this course because he combines solid multinational executive experience with a profoundly human and practical perspective on leadership and customer experience. He has led teams in complex environments for over 20 years, experiencing firsthand the challenges that create friction in customer relationships.<\/p>\n<p class=\"cc-txt\">His approach is not merely theoretical: Diego provides concrete tools and proven techniques. As an executive coach and international speaker, he adapts his message to the real needs of each organisation, using clear communication, humour and storytelling to make concepts immediately applicable.<\/p>\n<p>      <a href=\"https:\/\/diegoantonanzas.com\/en\/contact-form\/\" class=\"cc-bp\" style=\"margin-top:1.5rem;display:inline-block;\">Request this training<\/a>\n    <\/div><\/div>\n<\/section>\n<p><!-- M\u00c1S CURSOS --><\/p>\n<section class=\"cc-mas\">\n<div class=\"cc-mas-in\">\n<div class=\"cc-mas-hd\">\n<p class=\"cc-lbl\">Keep Learning<\/p>\n<h2 class=\"cc-h2\">More business training courses<\/h2>\n<\/p><\/div>\n<div class=\"cc-mas-grid\"><a href=\"https:\/\/diegoantonanzas.com\/en\/effective-communication-training\/\" class=\"cc-mas-card\"><span class=\"cc-mas-ico\">&#x1f4ac;<\/span><span class=\"cc-mas-tit\">Effective Communication Training<\/span><span class=\"cc-mas-lnk\">Learn to convey ideas clearly, listen actively and connect with any audience within the team \u2192<\/span><\/a><a href=\"https:\/\/diegoantonanzas.com\/en\/curso-de-liderazgo-y-habilidades-directivas\/\" class=\"cc-mas-card\"><span class=\"cc-mas-ico\">&#x1f30a;<\/span><span class=\"cc-mas-tit\">Liquid Leadership Training<\/span><span class=\"cc-mas-lnk\">Develop the ability to adapt, inspire and lead teams in environments of constant change and uncertainty \u2192<\/span><\/a><a href=\"https:\/\/diegoantonanzas.com\/en\/conflict-management-and-resolution-training\/\" class=\"cc-mas-card\"><span class=\"cc-mas-ico\">&#x1f91d;<\/span><span class=\"cc-mas-tit\">Conflict Management Training<\/span><span class=\"cc-mas-lnk\">Learn to transform tensions and disagreements into productive conversations that strengthen team cohesion \u2192<\/span><\/a><a href=\"https:\/\/diegoantonanzas.com\/en\/error-culture-and-trust-generation-training\/\" class=\"cc-mas-card\"><span class=\"cc-mas-ico\">&#x1f9e0;<\/span><span class=\"cc-mas-tit\">Error Culture &amp; Trust Training<\/span><span class=\"cc-mas-lnk\">Build a culture where mistakes become learning and trust becomes the engine of performance \u2192<\/span><\/a><a href=\"https:\/\/diegoantonanzas.com\/en\/time-management-and-business-productivity-training\/\" class=\"cc-mas-card\"><span class=\"cc-mas-ico\">&#x23f0;<\/span><span class=\"cc-mas-tit\">Time Management and Productivity Training<\/span><span class=\"cc-mas-lnk\">Master time management techniques and boost your team productivity \u2192<\/span><\/a><a href=\"https:\/\/diegoantonanzas.com\/en\/digital-communication-workshop\/\" class=\"cc-mas-card\"><span class=\"cc-mas-ico\">&#x1f4f1;<\/span><span class=\"cc-mas-tit\">Digital Communication Workshop<\/span><span class=\"cc-mas-lnk\">Enhance your digital presence and online communication skills \u2192<\/span><\/a><\/div><\/div>\n<\/section>\n<p><!-- CTA --><\/p>\n<section class=\"cc-cta\">\n<h2 class=\"cc-h2\">Do you want this course for your company?<\/h2>\n<p class=\"cc-txt\">Write to me to request more information, availability or a quote.<\/p>\n<p>  <a href=\"https:\/\/diegoantonanzas.com\/en\/contact-form\/\" class=\"cc-bp\">Request Information<\/a><br \/>\n<\/section>\n<p><!-- FOOTER INFO --><\/p>\n<div class=\"cc-fi\">\n<p>This programme is designed so that participants acquire practical and applicable tools from day one, improving customer experience and team productivity.<\/p>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text css=&#8221;&#8221;] Business Training Training to Elevate Customer Experience, CRM and UX in Companies A practical programme to stop competing on price and start competing on trust, connection and loyalty. Request Information View Programme Target Audience Who is this course for? Today, products no longer differentiate. Customers compare in seconds, switch providers with ease, and&hellip;&nbsp;<a href=\"https:\/\/diegoantonanzas.com\/en\/customer-experience-course-crm-ux\/\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">Customer Experience Course CRM UX<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"neve_meta_sidebar":"full-width","neve_meta_container":"full-width","neve_meta_enable_content_width":"on","neve_meta_content_width":100,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"on","neve_meta_reading_time":"","footnotes":""},"class_list":["post-6166","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Customer Experience, CRM and UX Course for Companies |<\/title>\n<meta name=\"description\" content=\"Practical course to improve customer experience, CRM and optimize user experience (UX). Increase sales and profitability.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/diegoantonanzas.com\/en\/customer-experience-course-crm-ux\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Customer Experience, CRM and UX Course for Companies |\" \/>\n<meta property=\"og:description\" content=\"Practical course to improve customer experience, CRM and optimize user experience (UX). 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